Center for Behavioral Decision Research

CBDR : Seminar Series : Seminar by Kevin Volpp

Financial Incentives for Healthy Behavior

	presented by Kevin Volpp ()


	Thursday, April 10	link to paper
	Noon-1:15
	Porter 223D	link to Speaker's Site

	Abstract:

	Health behaviors such as smoking, sedentary lifestyles, and medication non-adherence may be responsible for as much as 40% of premature mortality in the United States. In this talk, we discuss ways in which common decision errors such as present-biased preferences, loss aversion, overestimation of small probabilities, and regret can be used in designing incentive-based interventions to help people adopt healthier behaviors at higher rates. We provide evidence from randomized controlled trials of incentive-based interventions for smoking cessation and weight loss and pilot work on medication non-adherence indicating that such approaches can induce significant changes in health behaviors.

	Host at CMU: Loewenstein